From UX-first design suited for all devices, to mobile first development, and from ground up development to simplifying and updating a site, whatever it may be, the final product is the culmination of your vision, and that is exciting.
A revamp
I met Sarah during a networking event, and though she had recently had her site updated, after seeing my portfolio she was curious to see what I would create as an alternative look for her landing page. It was fun. Sarah was great to work with and I very much appreciated the opportunity.
A softer, cleaner look
Sarah is full of enthusiasm and knowledge that she takes pride in.
Her original landing page (above) reflects Sarah's passion, but I felt the message didn't stand out, and so opted for a softer, cleaner look.
Content and editing
As it was used in the original landing page, I viewed Sarah's photograph as part of the introduction to her business as a high priority.
I also felt it important to trim back the written content into bite sized pieces, giving users the option to learn more.
Colour and font
I felt that lightening the overall colour palette would allow pictures and information better stand out.
I also changed the font, increased it's weight and size, as well as the space between characters, and I chose a softer white to further enhance accessibility.
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